Website updating content
Updating your website is a big change, and it gives you the opportunity to fix a lot of the problems you may have neglected or forgotten over the course of your old website’s life.It’s the perfect chance to make adjustments to your onsite structure and tweaks to your long-term strategies.
Don’t just look at the features as they are described on the company’s site — find real business owners who have used the CMS in the past and get their honest opinions about how it’s worked for them.When it crawls your site, it expects to find those historical URLs as a base structure, with new pages regularly popping up in the expected areas (such as the blog and news section).If Google crawls your new site and finds that your old URLs are no longer present, it triggers a red flag, which could directly compromise your SEO.One of the most common problems is dissonance between your old website’s URL structure and your new website’s structure.
This dissonance is responsible for a number of issues, so you might be tempted to simply keep your URL structure exactly the way it is—unfortunately, this would defeat the purpose of updating your website in the first place.
Google offers some simple instructions on how to do this, and here’s an article that goes more in-depth, called “Your Guide to 301 Redirects for SEO.” Websites are built with a number of different teams working together, which sometimes leads to conflicting goals.