Rules of the dating game show
Not simply because they create “culturally relevant communities,” Slater writes. Williams, CEO of White Label Dating.com—a platform that helps companies to build new dating websites—says the key to online dating begins with recognizing that everyone else you’re interacting with is in the same boat. Textbook example: Andrew, a 31-year-old architect bruised from an eight-year relationship that went sour, gained confidence after more than 1,000 women looked at his profile.More importantly, sites like and Large and Lovely Connections create “judgment-free zones where the like-minded can mingle freely and furtively.” Convinced you’re a vampire? Mojo restored, he added a witty ultimatum to his Ok Cupid profile: “Contact me if you can ride a horse.” Sure enough, Jennifer, a 30-year-old horse trainer, sent him a message.
With an estimated 15 million users in North America by 2011 alone, niche dating sites have proved triumphantly effective. In Slater’s book, he sits down with the man many refer to as the Ray Kroc of dating, Ross Williams. The goal, then, is to rise above the insecurity and present the best version of yourself. “Some are better actors than others,” Williams admits.
From overalls with one strap down to car phones to the Dick Tracy soundtrack, the decade was pretty much America's golden age.